Cat videos, Ryan Gosling photos, and “Eye of the Tiger” playing on an infinite loop—while these can all be considered hallmarks of an awesome website, they have surprisingly little to do with how we came up with our list of the top ten university recruiting websites.
No, our thinking was that an exceptional website should reflect a comprehensive university recruiting strategy. This means that it’s inclusive of students at any stage during their college career and not just when they’re ready to apply to full-time positions, gives potential applicants a glimpse into life in that particular organization, and makes the case for why college students and recent grads should be interested in working there.
Here were a few of the key factors we took into consideration:
- Is there a dedicated university/student section?
- Does the page contain information on company culture/brand?
- Can potential applicants join a talent community?
- Is there information on scholarships and/or internships?
- Can students find a list of upcoming campus events or the company’s target schools?
- Bonus: are there photos or videos?
- Bonus: are there links to the company’s social media presence?
We separated the sites into categories based on their strongest elements. And without further ado, we present our list.
All Around Awesome
Companies in this category just get it. Their websites hit all the high notes, making it easy for students to connect and understand what types of roles they could find there.
Why we like it: Scholarship information embedded on their internships page, includes freshmen and sophomores in the Explore Microsoft program, great video content and links to social media presence in the JobsBlog section
Terrific Talent Networks
These organizations understand that not all students who visit their websites are ready to apply for jobs or internships right then and there. That’s why they make it easy for potential applicants to join their talent communities. Employers can nurture these relationships and keep students updated about company happenings and opportunities.
Spotlight on Scholarships
You probably already know that scholarships can be an excellent tool for getting in front of students early in their academic careers (way before they’re even ready to apply for jobs). So if you have a scholarship program, it should definitely be featured prominently on your university recruiting pages. The following companies really know how to show off their scholarships.
Why we like it: List of all schools where students are eligible to apply and links to applications; fun photos and short bios of current employees on each page.
A few companies go above and beyond simply providing information about their organization and open positions—some of them employ tools that make it even easier for students to discover and apply for positions.
Why we like it: Degree matcher lets students see which career paths their major prepares them for, videos about former interns and current employees, detailed explanation of application process, the “Ultimate Field Trip” competition for current students.
Honorable Mentions for Humor
One element that doesn’t get included enough in most recruiting pages is personality. We think it’s great when your content shows off your unique company culture and sense of humor. While neither of these companies has a dedicated university recruiting section, we wanted to include them as examples to prove that recruiting pages don’t have to be bland and boring.
For example, Kixeye offers the “Are you one of us?” quiz. In this short video game, potential applicants indicate whether they view coworkers as “family,” “stepping stones,” or “potential dates” and if their role during meetings is best described as “chief doodle officer” or “good listener,” etc.
And Geneca’s recruiting section is written in a fun and irreverent tone and features entertaining videos of “frequently unasked questions” like “Is there coffee at Geneca?” and “What happens if you forget your key card?” (Hint: It involves busting a move in front of the receptionist.)
The next step: How does your university recruiting page measure up? Make a list of which elements your website is missing and create a schedule and plan for incorporating them. Remember that it doesn’t need to be super fancy. For example, employee or intern testimonials can be as simple as a photograph and a few lines of text.
P.S. Did we miss anyone? Leave a comment to let us know your favorite examples of exceptional university recruiting websites and why you think they stand out!